IDEAS
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The Silent Salesman
As the retail environment continues to become saturated, with competitors vying for consumers’ attention, the ‘packaged brand’ dynamic intensifies and retailers are faced wit
The Trade Dress
The role of the designer is in its ascendancy in the ever-evolving marketplace. The self-selection revolution proved to be a dramatic development for all stakeholders within the re
The Shopping Revolution
The retailing industry has changed dramatically over the past decade. The shopping experience is undergoing the most radical transformation since the invention of the shopping cart
Good Brands Are Experience Providers
Notably, brand experience has attracted a lot of attention in practices associated with brand development, namely marketing and visual communication sectors. Consumer research pres
On Branding
Branding has now moved into everyday life in Western societies, affecting more sectors as competition for audiences intensifies. More informed audiences, ever-increasing global con